Renault Trucks Qatar Triumphs at the Renault Global Retail Excellence Club Challenge

Published on : March 13 2018

Al Attiya Motors and Trading Co. (AMTC) the sole distributor for Renault Trucks in Qatar, and one of the largest commercial vehicle dealers in the country is celebrating afterbeing awarded first place in the Renault Trucks Retail Excellence Club Challenge 2017. This commanding performance is an incredible achievement and mirrors the tremendous dedication and commitmentto their customersthat exhibited amongst the Renault team.

The Retail Excellence Club (An exclusive club of best dealers) was introduced by Renault Trucks for its retail network to encourage and reward retail operational excellence. The club is a permanent international club rewarding the best dealers every year based on vigorous selective criteria. By being part of this prestigious club, the best dealers of Renault Trucks will be associated with 'exclusive-only' events.



The aim of the Retail Excellence Club is to translate strategic objectives into retail concrete targets. By acknowledging the dominant importance of the retail dimension, Renault Trucks current and future successes will be promoted widely. Also with an introduction of such a respected club, the retail network will feel more motivated to perform at high levels. This is because they will derive satisfaction from reaping the benefits of being part of a well-regarded club and the rewards which come with it.

For 12 months all Renault Trucks dealers in the Middle East were assessed on various criteria. These assessment criteria include Aftersales Challenge, Percentage of realization of New Trucks sales and Brand Development.

Winning the Retail Excellence Club Challenge recognizes the remarkable workforce Renault Qatar possesses in delivering exceptional customer service and obligation for their customers. In such a highly competitive market, the team’s extraordinary achievement further demonstrated the commitment and motivation needed to finish first in the Retail Excellence Club Challenge.  The Renault Trucks Challenge Awards acknowledged Renault Trucks Qatar as a distributor that stood out for itsaftersales support and customer service as well as sales performance.